How to find better markets for your startup with “Oceans of Need”?

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Theodore Levitt

If you are like me, you will read this sentence, then wait a couple of seconds and you will read it again. The second time you read you will recognise something. This is not another empty quote that you see in instagram. So what makes it special? The person…